Transavia
Motion design for smooth travel:
from airport signage to online explainers
The Project
Transavia is a leading Dutch airline known for offering flights across Europe and beyond. With millions of passengers flying each year, clear communication is essential to maintaining a smooth and safe travel experience.
In collaboration with marketing agency Marketiek and Transavia Studios, branded explainer animations were created to clarify Transavia’s hand luggage policy, shown on their website and across airport screens.
ROLE Motion Design
CLIENT Transavia
AGENCY Marketiek
23 million travelers
Every year, 23 million travelers fly with Transavia. To reach such a diverse audience, the animation needed to communicate clearly in any setting. We created two versions: one with voiceover for online channels, and one fully silent for airport displays, relying on visuals and concise on-screen text to convey the new cabin baggage policy across multiple languages.
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